![]() ![]() ![]() When you reach out to your case study candidate, provide them with the case study's objective and format. Get your candidate's permission to write about them – getting your subject's approval is one of the most important steps.Here are a few things to look for in potential candidates: product knowledge, remarkable results, recognizable names and switchers (customers that came to you after working with a competitor). You also need permission, quotes and a plan. Find the right case study candidate – creating a case study about your previous wins requires more than choosing a subject and telling a story.Establish a case study medium – different case study mediums to consider include written case study, video case study, infographic case study and podcast case study."The client objective you focus on will depend on what you want to prove to your future customers as a result of publishing this case study," the HubSpot team says. Determine the case study's objective – your first step when creating a case study is to determine the objective or goal of the subject you're featuring.Here is how you can put together a killer case study, according to HubSpot specialists:
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